Market Research
Market research is a rather large umbrella. Our background began with research in the construction marketplace and we are aware each need is unique. We focus on understanding your business issues so we can provide the right solutions and expertise to help you identify, optimise and activate the moments that will drive extraordinary growth.
- Competitive Research
- Profiles and Assessments
- Market Entry
- Marketing Audits
- Competitive Monitoring
- Demand/Market Need
- Client Feedback
- SWOT Analysis
- Prospect Targets
Market research isn’t just for new businesses but can be an ongoing program for allowing your company to stay focused on what's most important.
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Case Study:
A Fortune 500 Company for B2C consumer goods comes up with a new product for the building industry and needed some direction in the best way to market outside their normal channels. We consulted on the initial campaign, researched targeted prospects for both retailers and direct end users. Consulted on the sales process for each and delivered a strategy for B2B marketing.
"We could not have been happier with the results of
working with Bobby and Construction Market Consultants."
New Business Development Leader
Fortune 500 Company
Case Study:
A construction related technology company with a new product offering needed help discerning which market, commercial or residential construction, would be the better of the two for their initial campaign. We were able to assist in creating an initial, geographical target market, qualified list of prospective companies as well as key contacts, contact information.
"The research provided proved vital at getting us in the right
doors. We knew we had an amazing offering and having a
smarter initial target helped jump start our sales."
President
Construction Technology Company